When you take a holistic view of your social media or email marketing output, you can turn ideas and broad strategies into an actionable plan that can be tweaked as you learn more about what works best. Your content calendar is a framework for the ongoing story you want to tell about your business and what content to share. Twitter is also a great bet, but the limited character count means you can only include a link and small quote, which still can drive traffic to your website.
You can post the whole piece, a short snippet, or a link to the piece. This will give you insight into the questions people want answers to, which can spark ideas about what to write about.īest platforms: LinkedIn and Facebook are perfect for these types of content, especially when it comes to articles that are 1,500 words or longer.
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How to produce: To help you think of compelling content, look at trending searches. Writing also takes a lot of time to generate content ideas, especially if you’re explaining complicated concepts. Written posts, blogs, articles, guides, and moreĪdvantages: These articles demonstrate your company’s knowledge and expertise, which can help build your credibility and reputation.ĭisadvantages: There is a lot of blog content out there, so competition is thick-and you need a lot of creativity to create new topic ideas. The founder of Malaysian publishing and lifestyle company Musotrees on why he quit the nine to five (and his career as a biologist) to build the thing that makes him happy.ġ. Laurence Leenaert, founder and designer at LRNCE, a handmade ceramics and lifestyle brand in Marrakesh, on her morning routine. Starting your day right: Laurence Leenaert Self-improvement, brands to check out and things to see and do – from food to fashion. Industry deep dives, macro trends, and profiles of fascinating businesses and founders.įor Orange Bus founders Julian Leighton and Mike Parker, leaving the business was always the plan.Īt first glance, the name of your business might not seem like a crucial factor in your success – but getting it wrong could cause complications. How did a ‘Black Founders Matter’ T-shirt design transform into a venture capital firm? According to founder Marceau Michel, it was almost completely by accident. How to win customers without social mediaĪs social media ads become less effective, how else should you go about acquiring new customers? Louis is rich in history-and chocolate.Ĭase studies and how-tos to take you from startup to scale-up and beyond.
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Kick start the holidays with this Second Act episode chock full of food, family, and tradition. Jenny Yang chats with 15 guests to reflect on the elders who influenced them at just the right time.įamily comes first, especially this time of year. Hrishikesh Hirway welcomes 7 noteworthy partners who created something extraordinary together. Join our community for freelancers and agencies to unlock tools for managing clients and perks to grow your business.Ī collection of original content that celebrates the entrepreneurial spirit. Whether you want to grow your team, your following, or your sales, we've got ideas. Off and running? Find tips to help you lead, manage, and make your business even better. Learn to write a business plan, build a brand, and turn your ambition into a successful business. See how Mailchimp’s e-commerce automations can save you time and help you convert more first-time buyers into repeat customers. Explore our collection of resources to help build your business and boost your digital marketing.Į-commerce Automations: Time-Saving Techniques for E-commerce
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